Wilier Triestina

Born in Bassano del Grappa in a small workshop founded by Pietro Dal Molin, Wilier is one of the most emblematic brands on the Italian cycling scene. Its "steel horses" quickly became the talk of the town for their quality craftsmanship and avant-garde design.

After the war, the brand became Wilier Triestinain honor of the city of Trieste, a symbol of national unity, and adopted the halberd of St. Sergius as its emblem. It was also at this time that the famous copper red Ramatabecame iconic.

In 1948, Fiorenzo Magni gave Wilier his first major victory at the Giro d'Italia. This was followed by exploits in all the major races: Tour de France, Flandresand other cycling monuments.

After a hiatus in 1952, Wilier was reborn in 1969 thanks to the Gastaldello family. Since then, the brand has continued to combine craftsmanship with cutting-edge innovation - notably with the early adoption of carbon.

Today, every Wilier bike carries on this heritage of Italian elegance, racy performance and passion for racing.